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	<title>Shearer Content Services &#187; Trade Talk</title>
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	<link>http://shawnshearer.com</link>
	<description>Saving The World One Web Site At A Time!</description>
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		<title>Writing From The Hip &#8211; Part Two &#8211; The Hook</title>
		<link>http://shawnshearer.com/trade-talk/writing-from-the-hip-part-two-the-hook/</link>
		<comments>http://shawnshearer.com/trade-talk/writing-from-the-hip-part-two-the-hook/#comments</comments>
		<pubDate>Thu, 21 May 2009 00:00:32 +0000</pubDate>
		<dc:creator>Shawn</dc:creator>
				<category><![CDATA[Trade Talk]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://shawnshearer.com/?p=132</guid>
		<description><![CDATA[It's starting the article, or book, or essay, or whatever you're trying to write, it's the beginning that's hardest. You've done your research, you've found your angle (see Part One), and you've set down a course of action. But, how do you start?]]></description>
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		<title>For E-mails That Work – Avoid These “Disaster” Words</title>
		<link>http://shawnshearer.com/trade-talk/for-emails-that-work-%e2%80%93-avoid-these-%e2%80%9cdisaster%e2%80%9d-words/</link>
		<comments>http://shawnshearer.com/trade-talk/for-emails-that-work-%e2%80%93-avoid-these-%e2%80%9cdisaster%e2%80%9d-words/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 18:26:12 +0000</pubDate>
		<dc:creator>Shawn</dc:creator>
				<category><![CDATA[Trade Talk]]></category>
		<category><![CDATA[E-mail]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://shawnshearer.com/trade-talk/for-emails-that-work-%e2%80%93-avoid-these-%e2%80%9cdisaster%e2%80%9d-words/</guid>
		<description><![CDATA[By Pam Foster
Did you know that many common marketing words can be dangerous to your e-mail campaigns?
In fact, they can potentially make your valuable messages invisible to intended audiences, because spam filters block them.
This includes many of the words that have sold a gazillion products over the years …
The most powerful words in direct-response that get [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Writing From the Hip #1 &#8211; Research and Make Your Point</title>
		<link>http://shawnshearer.com/trade-talk/writing-from-the-hip-part-one/</link>
		<comments>http://shawnshearer.com/trade-talk/writing-from-the-hip-part-one/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 05:47:43 +0000</pubDate>
		<dc:creator>Shawn</dc:creator>
				<category><![CDATA[Trade Talk]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://shawnshearer.com/trade-talk/writing-from-the-hip-part-one/</guid>
		<description><![CDATA[When writing an article, paper, or whatever content, you've got to start with a little research and make your point, any point.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Thing About E-mail</title>
		<link>http://shawnshearer.com/trade-talk/the-thing-about-e-mail/</link>
		<comments>http://shawnshearer.com/trade-talk/the-thing-about-e-mail/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 23:35:19 +0000</pubDate>
		<dc:creator>Shawn</dc:creator>
				<category><![CDATA[Trade Talk]]></category>
		<category><![CDATA[E-mail]]></category>

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		<description><![CDATA[I have a few pet peeves about writing. Taking into consideration that no one is perfect, it&#8217;d be super boring if we were, there is one particular thing I just feel I need to vent about.
E-mail. As I write and optimize hoardes of web content and articles for clients, I repeatedly find email this and email that. The problem [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Back On The Stage</title>
		<link>http://shawnshearer.com/trade-talk/back-on-the-stage/</link>
		<comments>http://shawnshearer.com/trade-talk/back-on-the-stage/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 00:06:26 +0000</pubDate>
		<dc:creator>Shawn</dc:creator>
				<category><![CDATA[Trade Talk]]></category>

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		<description><![CDATA[
It&#8217;s been so long since I&#8217;ve blogged and my Web sites have been suffering so. After being workforce reduced (doggone economy!) last March and losing my second mom in June to psoriasis of the liver, life has been altered and unpredictable. I did find another job where I&#8217;m writing about everything under the sun. I [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Eats, Shoots, and Leaves</title>
		<link>http://shawnshearer.com/trade-talk/eats-shoots-and-leaves/</link>
		<comments>http://shawnshearer.com/trade-talk/eats-shoots-and-leaves/#comments</comments>
		<pubDate>Thu, 27 Sep 2007 04:17:39 +0000</pubDate>
		<dc:creator>Shawn</dc:creator>
				<category><![CDATA[Trade Talk]]></category>
		<category><![CDATA[Grammar]]></category>
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		<category><![CDATA[Spelling]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://shawnshearer.com/shawniverse/eats-shoots-and-leaves/</guid>
		<description><![CDATA[After reading Lynne Truss’s book, “Eats, Shoots, and Leaves”, I had to comment about errors I see all too often as I bounce from page to page on the Web for my work. Very few Web content writers take the time to make sure their copy is clean. As professionals, we are expected to get [...]]]></description>
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		<slash:comments>9</slash:comments>
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