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	<title>Shearer Content Services</title>
	<link>http://shawnshearer.com</link>
	<description>Saving The World One Web Site At A Time!</description>
	<lastBuildDate>Thu, 01 Jul 2010 22:56:59 +0000</lastBuildDate>
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		<title>Lie vs. Lay</title>
		<description><![CDATA[Lie and lay. When searching the Web for an answer to the difference between these two verbs, you may be flailing through a nest of terms without ever comprehending the difference. The problem arises with knowing the difference between transitive and intransitive verbs, and that the two words bleed together in their spellings.
Most grammarians will go through the [...]]]></description>
		<link>http://shawnshearer.com/spelling-swamp/lie-vs-lay/</link>
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		<title>Writing From The Hip &#8211; Part Two &#8211; The Hook</title>
		<description><![CDATA[It's starting the article, or book, or essay, or whatever you're trying to write, it's the beginning that's hardest. You've done your research, you've found your angle (see Part One), and you've set down a course of action. But, how do you start?]]></description>
		<link>http://shawnshearer.com/trade-talk/writing-from-the-hip-part-two-the-hook/</link>
			</item>
	<item>
		<title>Less vs. Fewer</title>
		<description><![CDATA[Though both of these refer to some kind of reduction, they are far too often misused. Less should be used in general broad terms, like less soil or land. Fewer is used with specific items, like fewer leaves or trees. Generally, if it can be counted individually, then fewer is correct. If it is a [...]]]></description>
		<link>http://shawnshearer.com/grammar-garden/less-vs-fewer/</link>
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		<title>E.G. vs. I.E.</title>
		<description><![CDATA[This one isn&#8217;t as tricky as it seems, though most people opt for i.e., when they really mean e.g. The problem here is that most of us have either forgotten or never knew the Latin words these abbreviations stand for. So, here&#8217;s a simple way to remember which one to use and their Latin meanings [...]]]></description>
		<link>http://shawnshearer.com/spelling-swamp/e-g-vs-i-e/</link>
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		<title>For E-mails That Work – Avoid These “Disaster” Words</title>
		<description><![CDATA[By Pam Foster
Did you know that many common marketing words can be dangerous to your e-mail campaigns?
In fact, they can potentially make your valuable messages invisible to intended audiences, because spam filters block them.
This includes many of the words that have sold a gazillion products over the years …
The most powerful words in direct-response that get [...]]]></description>
		<link>http://shawnshearer.com/trade-talk/for-emails-that-work-%e2%80%93-avoid-these-%e2%80%9cdisaster%e2%80%9d-words/</link>
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		<title>Writing From the Hip #1 &#8211; Research and Make Your Point</title>
		<description><![CDATA[When writing an article, paper, or whatever content, you've got to start with a little research and make your point, any point.]]></description>
		<link>http://shawnshearer.com/trade-talk/writing-from-the-hip-part-one/</link>
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		<title>The Thing About E-mail</title>
		<description><![CDATA[I have a few pet peeves about writing. Taking into consideration that no one is perfect, it&#8217;d be super boring if we were, there is one particular thing I just feel I need to vent about.
E-mail. As I write and optimize hoardes of web content and articles for clients, I repeatedly find email this and email that. The problem [...]]]></description>
		<link>http://shawnshearer.com/trade-talk/the-thing-about-e-mail/</link>
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		<title>To Serial Comma or Not to Serial Comma</title>
		<description><![CDATA[This is a confusing element for a whole lot of people. Most content I see (like 90%) gets this wrong. I&#8217;m not sure why, because it&#8217;s really much easier to understand when you use it. But, most people just don&#8217;t want to put that comma in before the conjunction. 
The Chicago Manual of Style, with just a [...]]]></description>
		<link>http://shawnshearer.com/punctuation-playground/to-serial-comma-or-not-to-serial-comma/</link>
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		<title>Back On The Stage</title>
		<description><![CDATA[
It&#8217;s been so long since I&#8217;ve blogged and my Web sites have been suffering so. After being workforce reduced (doggone economy!) last March and losing my second mom in June to psoriasis of the liver, life has been altered and unpredictable. I did find another job where I&#8217;m writing about everything under the sun. I [...]]]></description>
		<link>http://shawnshearer.com/trade-talk/back-on-the-stage/</link>
			</item>
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		<title>Set up vs. Setup</title>
		<description><![CDATA[You have to set up those speakers for a truly mag setup. You can&#8217;t have a truly mag setup until you set up those speakers.
This is similar to it&#8217;s and its because it&#8217;s so often misspelled and used improperly.
Set up &#8211; is a verb that denotes the act of putting something together
Setup &#8211; is the [...]]]></description>
		<link>http://shawnshearer.com/spelling-swamp/set-up-vs-setup/</link>
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