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	<title>Shearer Content Services &#187; E-mail</title>
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		<title>For E-mails That Work – Avoid These “Disaster” Words</title>
		<link>http://shawnshearer.com/trade-talk/for-emails-that-work-%e2%80%93-avoid-these-%e2%80%9cdisaster%e2%80%9d-words/</link>
		<comments>http://shawnshearer.com/trade-talk/for-emails-that-work-%e2%80%93-avoid-these-%e2%80%9cdisaster%e2%80%9d-words/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 18:26:12 +0000</pubDate>
		<dc:creator>Shawn</dc:creator>
				<category><![CDATA[Trade Talk]]></category>
		<category><![CDATA[E-mail]]></category>
		<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Writing]]></category>

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		<description><![CDATA[By Pam Foster
Did you know that many common marketing words can be dangerous to your e-mail campaigns?
In fact, they can potentially make your valuable messages invisible to intended audiences, because spam filters block them.
This includes many of the words that have sold a gazillion products over the years …
The most powerful words in direct-response that get [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>The Thing About E-mail</title>
		<link>http://shawnshearer.com/trade-talk/the-thing-about-e-mail/</link>
		<comments>http://shawnshearer.com/trade-talk/the-thing-about-e-mail/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 23:35:19 +0000</pubDate>
		<dc:creator>Shawn</dc:creator>
				<category><![CDATA[Trade Talk]]></category>
		<category><![CDATA[E-mail]]></category>

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		<description><![CDATA[I have a few pet peeves about writing. Taking into consideration that no one is perfect, it&#8217;d be super boring if we were, there is one particular thing I just feel I need to vent about.
E-mail. As I write and optimize hoardes of web content and articles for clients, I repeatedly find email this and email that. The problem [...]]]></description>
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