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	<title>Shearer Content Services &#187; Its vs. It&#8217;s</title>
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		<title>Its vs. It&#8217;s</title>
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		<pubDate>Sun, 17 Jun 2007 00:46:18 +0000</pubDate>
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				<category><![CDATA[Grammar Garden]]></category>
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		<category><![CDATA[Its vs. It's]]></category>

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		<description><![CDATA[This is a big one. It is (it&#8217;s) so common it appears in virtually every writing help book. Why it&#8217;s so hard to remember is an unsolved mystery and bound to go down in its history, especially since it&#8217;s such an easy rule.
And editors go nuts over this one. It makes them want to send it [...]]]></description>
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